From Categories to Categorization | Durrand, Rodolphe; Granqvist, Nina; Tyllstrm, Anna

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From Categories to Categorization

This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

Business

95753848

9781787142398

144.95 USD

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Business

Durrand, Rodolphe; Granqvist, Nina; Tyllstrm, Anna

From Categories to Categorization

Emerald Publishing Limited

eBook

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