Sensory Marketing | Hultn, Bertil; Broweus, Niklas; van Dijk, Marcus

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Sensory Marketing

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Business

455149

9780230576575

65 USD

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Business

Hultn, Bertil; Broweus, Niklas; van Dijk, Marcus

Sensory Marketing

Palgrave Macmillan

eBook

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