Communicating Sustainability for the Green Economy | Kahle, Lynn R; Gurel-Atay, Eda

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Communicating Sustainability for the Green Economy

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges

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Business

Kahle, Lynn R; Gurel-Atay, Eda

Communicating Sustainability for the Green Economy

Taylor and Francis

eBook

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